The numbers are in, and they confirm a massive cultural shift: for the first time in UK history, rental fashion bookings have outpaced new dress purchases for the December party season. Leading rental platform Hurr , in partnership with Selfridges , reported a 65% year-on-year increase  in bookings for December 2025. The trend is being driven by what fashion psychologists are calling "variety fatigue." Social media requires a constant stream of "new" looks, but consumers are

Teen model Nick Frischhertz recently took to social to voice his support for the Bully Avengers Anti-Bullying Program by reposting the...

The Top Ford Spring and Summer 2020 women's collection is now available and Ford shares those looks with the public on his website at...

The Top Ford Spring and Summer 2020 men's collection is now available and Ford shares those looks with the public on his website at...

The Neil Barrett 2020 Collection was created by fashion designer Neil Barrett combine diversity mixed and remixed with formal and casual...